The John Galt Line is Guy Vernes’ latest collection, based on the literary opus of American writer Ayn Rand: Atlas Shrugged. The series, which consists of five different products, takes us to a world of sumptuous American industrialism and aristotelian undertones. The John Galt Line marks a milestone for the brand as it introduces several new approaches and concepts, laying a thematic work to set off the beautiful season.

“I started my life with a single absolute: that the world was mine to shape in the image of my highest values and never to be given up to a lesser standard, no matter how long or hard the struggle.”

In terms of design, Guy Vernes takes on a new challenge with the John Galt Line, reinventing itself and its trademark aesthetic. Unlike the previous collections, this time the focus shifts from graphic-based to a more subtle and product-based approach. We wanted to create a collection that was contemporary, but authentic and the challenge was to do this without losing the brand’s characteristic playfulness. Also, we wanted to translate the book’s industrial setting to the designs. Hence the choice was made to focus on a brown/cranberry/black color palet to ‘sober up’ the collection’s ambience and to introduce small and subtle playful tinges to keep it really “Guy Vernes”. Attentive crowds will also notice a recurring theme throughout the John Galt Line: the railroad. Referring to the book’s content and to the actual John Galt Line (which is a railroad in the book), we’ve added rail tracks references in all five products.

“Ask yourself whether the dream of heaven and greatness should be left waiting for us in our graves- or whether it should be ours here and now and on this earth.”

For the JGL we selected fittings and fabric perfect for the season. We wanted to make sure that if somebody wore a piece, he or she would immediately feel the convincing class of the fabric and the fitting. It’s fresh, light-weight, breezy, but durable and classy and that effect should be apparent on the first try. As contemporary streetwear is leaning towards classic cuts and retro looks, it was perfectly in line with the collection’s theme to look for products that would fit in two periods of our history: 1930′s and 2011. The Washington Hat and The Machinist are perfect examples of these multi-era cuts while the luxurious D’Anconia scarf adds elegancy and charme. Dagny is the series’ contemporary element and finally, there is Atlantis, the sole graphic piece of the collection complementing the line with an all-new Guy Vernes drawing style.

The John Galt Line is inspired by the literary magnitude of Ayn Rand’s classic, by the book as a work of art, and does not imply a complete credence in its philosophical assumptions. Now available in the store, the collection offers two interesting packs in addition to the individual items for those looking for a fresh look and a good read:

The Philosopher Pack
- Atlantis t-shirt
- Dagny cardigan
- Atlas Shrugged 50th anniversary edition of the book

The Executive Pack (limited)
- The entire collection (5 items)
- Atlas Shrugged 50th anniversary edition of the book