Some people might mistake it for a simple statement piece, but there is more to our Avant-Garde T-shirt. Read the story behind this directional item.


As a teenager, before he gained the fame and glory as a painter, Jean-Michel Basquiat used to tag the walls of Manhattan with the pseudonym of Samo©. From 1977 to 1980, the Samo© tag spread across downtown New York accompanied by short poetic and sarcastic phrases. One of those notorious graffiti phrases is “Samo© for the so-called avant-garde”, a critical comment towards the elite art scene in SoHo and the art academy bourgeoisie.

Paying homage to one of the greatest artists of modern times and a source of inspiration for us at Guy Vernes, we adopted this famous phrase in our first full-text graphic piece. “For the so-called avant-garde” plays with the line between bold and understated, thereby ascertaining an effortless, timeless cool.

Now available as a T-shirt and Singlet in our store.