How your tee is made
November 7th, 2010

It usually starts with a crayon sketch in the back of a roasted beans smelling coffeehouse in the corner of a Dutch market-square. And then, by the tenacity of an artistic devotion, it finds its way to the cotton of a small workshop playfully dubbed “The Mansion”. Tailored by the precision of machines, finished by the irreplaceability of the human hand, it continues its final journey as a Guy Vernes product to a jazz-themed boutique, online or offline, the call is yours.

From sketch to product

Two kinds of ideas usually spark a new production process. The first kind is based on a simple drawing: a sketch might be drawn on the fly (Writers) or based on a specific concept (Muny, Puny and the Tree of Ambition) and is considered as a design worth taking to the next stage. After the sketch is finalized and redrawn digitally, we start looking for a product that matches the look and feel of the design; the question being asked is: what would be the best suitable medium?

Another way of starting a production process is by an idea for a new product. Given the season, the demand or simply by an inspirational hunch, we come up with a base product (a sweater, a bag, artwork, etc.) and add a magical Guy Vernes flavour to it on a later stage.

Although both methods are not always as separated as stated above, however they both lead to the same result: a complete product design.


When the design is completed and approved and the base product is selected, the testing begins. First, we physically play with color variations, fabric and fit to see if the product is as good in real life as it is on our screens. Then, depending on the product, we can be testing the look and feel, tailoring, wash and iron resistance and the durability of any new fabric. When the testing is done, the product is finalized and we can start manufacturing.

It’s alive!

All our products are manufactured in the Netherlands where we work closely with all kinds of artisans: painters, printers, tailors and textile traders. Every kind of item goes through a different production procedure. The manufacturing of most of these however is a two-phased process whereby tailors in the brand’s hometown of Delft finish the production by hand. The very final touch is that of tagging and packing every item and sending it to the shops or straight to your wardrobe.