The Big Idea
July 18th, 2010

Cut the ribbon and pop the bottle! Starting today The Guy Vernes Specials are available! Kicking off is The Big Idea!


For the beau monde and by popular demand, the opulent “The Big Idea” raglan crewneck sweatshirt is created as an elite item combining Guy Vernes design with a fashionable translation of what the brand has best to offer.


After receiving numerous requests for a new Guy Vernes design that would be closer to the original drawings, the big idea for The Big Idea was born. More and more people asked for an accessible piece with clear definitions in its composition and preferably a wintry item for the surprisingly cold spring days here on the continent. Hence, it was felt that it would be great if a new, original piece could be created, a special item outside of the regular collection that would answer to the call in a most fashionable manner. Thus Guy Vernes proudly presents: The Big Idea.

The choice was quickly made for a crewneck, raglan-sleeved sweater; a simple item with a sophisticated appearance (if done the right way). A raglan sleeve has the characteristic that it extends in one piece fully to the collar, as one can see from the diagonal seams that go from the underarm to the collarbone. In our opinion, it’s these lines that add a manly trait to the garment, making it the number one choice for The Big Idea.

As with all our products, this special piece was fully created in The Netherlands with a two-phased finishing process by hand both here at The Mansion and by an atelier alongside our famed Dutch city canals. Twenty one editions are manufactured in four sizes bringing about another memorable piece.

The Big Idea: heather raglan crewneck sweatshirt, fitted cut, 295 grs, 50/50 combed cotton and polyester combination, fleece on the inside for premium comfort, 21 items produced, made in The Netherlands.

Get your Special here.